[MHN Kwon Hyuk Jae / translated by Roh Pooluen] Californian mood contemporary lifestyle brand 'UGG' had online campaign with actress Lee Yoobi and ten other SNS influencers for 2020 Spring/Summer collection.
UGG revealed SS20 new products such as Fluff Yeah, La Cloud, Graphic Sandal collections through Instagram and tictok.
The SS20 project was collaborated with worldwide influencers. It was based on keywords such as 'identity' and 'self expression'.
UGG will provide pedi gel sticker collaboration with nail product brand VIKA for SS20 product buyers from May.
UGG's 20SS collection can be seen in on/off line stores.
Lee Yoobi X UGG, 2020 S/S collection of UGG and free gifts