[MHN Yoon Jahyun reporter / translated by Jung Halim] (G)I-DLE, following their partnership with Republic Records, releases an English version of their debut single, speeding up their global strategy.
Agency Cube Entertainment announced that they will release the English version of (G)I-DLE's debut single 'LATATA' on May 19th.
'LATATA' was originally released in May 2018 as the title track of their debut album 'I am', written and produced as a Moombahton trap track by the group's leader Soyeon.
They dominated the charts during its original release, unusual for a debut group, and it became a big contribution to their 7 debut group award wins.
Their partnership with Republic Records, which is also signed with global icons such as Ariana Grande and Taylor Swift, announced a new era for the group, signalling their intentions of gaining a more global audience.
Their 3rd mini album 'I trust', released last month, topped the ITunes chart in 61 regions, showing the possibility of them becoming a 'Global KPOP Group'.
(G)I-DLE release English version of debut single 'LATATA', accelerates entry into Western market
(G)I-DLE partnered with Republic Records last month