MHN Roh Pooleun] BTS and its agency Big Hit Entertainment's joint campaign 'Love Myself' has won the Best Integrated Campaigns and Events award at the 2020 Unicef Inspire Awards on Monday, said the Korean Committee for Unicef.
The award BTS and its agency won is dedicated to the the most influential and inspiring campaign that promoted children's right through fundraising and promotion.
"BTS shared the value of loving oneself and campaigned the eradication of violence toward children through the Unicef promotional booth held outside the concert venue during its world tour held in Britain, Hong Kong, Thailand and more" said The Korean Committee for Unicef.
The 'Love Myself' campaign began in 2017 when BTS and Unicef signed an agreement to kick-start a campaign to eradicate violence all around the world, especially regarding teenagers and children.
The winners of 'Inspire Awards' were selected among 100 campaigns in 50 nations through online voting and headquarter's evaluation.
BTS's anti-violence campaign wins Unicef's 'Inspire Awards'