[MHN Lee Jisook reporter / translated by Jung Halim] Big Hit Entertainment is planning on investing 70 billion won into YG Entertainment.
On a conference held at January 27th, they announced plans for Big Hit to invest 30 billion and their subsidiary beNX to invest 40 billion into YG Entertainment subsidiary YG PLUS, for a total of 70 billion won.
Big Hit and beNX will be further strategically collaborating with YG PLUS after this investment, with partnerships on the use of platforms, contents, and more to come about. As such, global membership news from YG PLUS will be communicated through Weverse, and Big Hit Entertainment will be collaborating with YG PLUS for single and album distribution, as well as mechandising.
Both sides are planning on expanding their paths of interaction with fans through the usage of social media platforms, and to use the synergy between it and the usage of various artist IPs and the entertainment lifestyle industry to go forward.
Big Hit stated, "We look forward to the synergy that YG Plus, which has powerful networks in various fields, such as distribution and merchandising production, and Big Hit and beNX, which are strong in artist intellectual property and platforms." YG Entertainment also commented, "We have prepared a new turning point for both companies, which have been aiming to be the best in their respective fields. We'll grow together through various collaborations that will influence the overall entertainment lifestyle."
Big Hit Entertainment to invest and partner with YG PLUS
BIg Hit Entertainment and its subsidiary beNX to invest 70 billion won into YG PLUS