[MHN.korea.com] Bulk Homme successfully ended their pop-up store running.
From 2nd to 23rd of May, Japanese popular male skin care brand 'Bulk Homme' opened its pop-up store in Donghyo-dong, Mapo-gu, Seoul. Bulk Homme prepared every product in their pop-up store and enabled Korean customers to experience and feel friendly with products.
Also through SNS hashtag event, they gave basic skin-line product samples for free and got huge attentions. Customers who tried the products responded positively, "I like the unique package", "I like the texture which is not sticky."
Relative person form Bulk Homme said, "It was a memorable time meeting Korean customers, realized their need, and promote out brand." And added, "We will gradually spread into Korean market, starting from retail store and department store."
On the other hand, Bulk Homme got attentions within Japan fashion magazine and various medias as an uprising men's skincare brand.