[MHN.Korea.com] New Era cap Korea has revealed their campaign video for this new 2018 MLB season, <We Who Reign>. It's now uploaded on all the brand's official YouTube, Facebook and other social media accounts.
The title of the video, 'We Who Reign' is about New Era's 59FIFTY Authentic Cap. It's about those who faced challenges with the world re-known cap brand. With edgy video visuals and great narration, the video portrays well of how the New Era Authentic Cap is more but a cap but a symbol that represents one's hometown and home team.
Major league players like Cory Seager (LA Dogders), Robinson Cano (Seattle Mariners), hiphop artists like Mike Will Made It, Rich The Kid, Dave East, and other celebrities made their appearances throughout the video.
The marketing team of the brand shared, "Our marketing campaigns mainly consisted the major league players. However the reason we included not only the players but also celebrities is because we're expanding our brand's versatility as not only a sports brand but also as a street brand."
New Era Korea's CEO Kang Yu Seok said, "There are many caps that have the major league team's logos but players only wear the real New Era caps. The more copy items there are, the more will consumers understand our value as the original brand."